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Marketing & Positioning Your Organization Ahead of the Competition
You do good work with good people, but neither of those are exclusive to your organization. There are many good businesses with good people out there. The businesses that really thrive are the ones that can properly position themselves in the marketplace so they are not seen as interchangeable with their competitors.
David C. Baker is the leading authority on positioning, reinventing, and marketing entrepreneurial expert firms.
David will share his insights on how organizations can start to clearly define their customer focus, position themselves uniquely in the marketplace, and shift their focus to the right lead generation activities that help their businesses attract the right customers to move from just being busy to commanding a premium for your offerings.