Gerry O’Brion – Becoming the #1 Choice in a Crowded Market

Your customers buy your BECAUSE. Join the brilliant mind behind the POWER OF BECAUSE to learn an innovative way to differentiate and win.

They Buy Your BECAUSE

Learn a framework of innovation and influence that will show you how to become the #1 choice in crowded industries. Create disruptive strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages that make you the clear choice.

Your customers may be interested in your why and engaged by your story, but they BUY YOUR BECAUSE. Gerry’s Power of BECAUSE framework has been used by manufacturers, distributors, dealers, and businesses of all kinds to clarify their message, drive referrals, and close sales.

This presentation is a fun, thought-provoking dialogue that reveals the four critical questions you should be asking to stand out in a sea of sameness. It is packed with strategies and case studies from multiple industries that can be implemented immediately.

Gerry O’Brion has worked on several billion-dollar brands and distilled that experience into a framework that will challenge your thinking about why customers buy, and how they make referrals.

What You'll Get

  • The power of your BECAUSE.
  • Four steps to becoming the #1 choice.
  • Strategies for navigating disruptive change.
  • How to be different when you seem the same.
  • Driving more referrals.

Who is this For?

This is ideal for CEOs, business owners, and sales teams of mid-sized businesses who want to generate more referrals, close more sales, and become the #1 choice in any market.

Gerry O'Brion