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Steve Jones

BEx 2024 Keynote

Steve Jones

Brand Like a Rockstar 

Make your brand a blockbuster with strategies perfected by the superstars of rock ‘n roll.

Based on the best-selling book, Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world’s greatest bands. Steve Jones will share what legendary rock stars did to create passionate fan bases. In one of the highest energy, most concert-like keynotes you’ll ever experience, learn how your organization can use lessons from rock stars to build a stronger business and lasting brand.

Steve Jones has spent 35 years leading music and media organizations around the world.

Today Steve is the SVP/Brands & Content for Stingray Radio. Stingray is the world’s 3rd largest distributor of music behind only Spotify and Apple. Over the course of more than three decades, Steve has led successful media brands in the US, Canada, and the Caribbean. Along the way, he has had a unique front-row perspective on the rise (and sometimes fall) of countless rock stars. Those experiences form the basis for his two best-selling books, Brand Like a Rock Star and Start You Up.

Steve has worked alongside countless stars in music and observed how they strategically created passionate fan bases, built dedicated followings, and forged lasting and immensely profitable careers. He shows you how to apply those lessons to your business.